User retention underlies the long-term success of your app. Google Play is gaining market share the fastest in emerging markets like India, Vietnam and Pakistan, and this opportunity will only increase as infrastructure and smartphone penetration climbs. Downloads grew by almost 4x and, perhaps even more impressively, app store-related revenue has gone up by a staggering 35x. Google Play has been on an explosive trajectory since 2012. Below are some key highlights from this report: Download the full report to get access to all these findings - and much more. We also looked at macro trends like emerging market expansion, user retention rates (split by games and non-games), and tactics to optimize your user acquisition on the Android platform. Using App Annie Intelligence, we dove into the Google Play Store’s major categories to find the top apps and publishers. Which apps stood the test of time on Google Play? Building off our last report that looked at the entire iOS App Store, The Most Popular iPhone and iPad Apps of All Time, we’re now turning our attention to Google Play just in time for Google I/O.
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